See how Medialooks help companies run their business

We did projection mapping before the word was ever invented. We did this in the early 2000s. The whole buzz about that started years later. When we did the first 3D-mapped projection on a car, I thought: no one will ever do this again, it’s too complicated. A couple of years later, this was all over the place.

With the MFormats SDK, current and future development becomes easier because it offers us a consistent and common interface to different manufacturers and SDKs which in turn provides us always with the same kind of video and audio streams – independent of the source. It also smoothens the way to adapt new technology.

The beauty of your system is the ability to transcode anything on the fly. Any file type we could throw at it, Medialooks already had the capability. Immediately upon integrating the SDK, we had a comprehensive list of file types and formats that we support.

From a developer point of view we’ve saved a lot of hours… We spent some time developing over the middleware of MFormats. After we’ve spent this time, to add another card is a matter of days.

This was not so straightforward because of all the different configurations of the different machines of customers and so on… and everybody had different codecs installed; sometimes it was a real mess because we had no control of the codec configurations.

It has made our life easier. I don't need people with such high expertise, such high technical levels to do the development with the SDK because the SDK does take over a lot of that work. And our confidence in the SDK is now pretty well-established. That's why we continue to use it.

The SDK has also allowed us to develop quickly and be cost-effective. We’ve built a line of products with a fairly small team. The SDK is royalty-free, so we can develop any number of products: we have seven projects right now. Without your SDK we would have had to hire more developers, and more expensive ones.

MPlatform SDK is the core engine of this product. The Medialooks SDK technology allows us to create complex solutions in a simple way, it allows our team of developers to focus on the final product and not on extensive and complex research.

So I thought of Medialooks. First I asked them if it was possible to build a player that could perform quality checks long distance – for example check a clip at the start, middle and end that was recorded in London and scheduled to playout in Munich. They said ‘yes’ and we built it using the Medialooks SDK, and it works brilliantly.

We looked at all the different SDKs and found that Medialooks offered the most robust platform and it was easy to integrate and enhance as we grew. It served as the building block for what became Producer.

The SDK is like a Swiss Army Knife. It has such a large number of features that I’d suggest users take their time getting acclimated to it so they can take full advantage of all its capabilities. I’ve been able to figure out a lot of this on my own, but Medialooks’ support has been very helpful.

We were looking for more lower-level stuff, DirectShow filters, and then we found a product that did everything that we were looking for and more. When we found Medialooks, we stopped looking: it integrated so perfectly with what we were doing that we stopped there. That’s what we’ve been using for a long time.

That didn’t work too well for us so we started looking around and found Medialooks. The licensing model was the key decision point; performance was another.

Your product is the best. It is a mature and easy-to-use SDK to work with video and audio. It also has the best support.

Because Medialooks SDK provided high-level APIs that streamlined various media processing workflows, we were able to integrate it more effectively with Geminisoft’s existing broadcasting technologies and product structure.

The long-term maintenance of such specialized components would have diverted key resources from our primary objective. We needed a mature SDK capable of abstracting hardware complexity while guaranteeing stability in demanding production environments.

Native support of DELTACAST cards in the Medialooks SDK provides our developers an easy way to integrate DELTACAST cards into our applications.

I can tell you this: if we had not switched to your SDK, at this moment we wouldn't have, most probably, our MCR product line… It allows us to focus more on our core business, then on developing the media engine – because our business is the end solution, not the video handling part.

You guys gave us a payment plan for the SDK that wasn't much different from what we were paying, which ended up in cost savings and it gave us the ability to be flexible and get more control over the end product. So, if I decide tomorrow, hey, it would be a good idea to have an X feature, I can add it.

I think that the software would not exist without your SDK.

The differentiating point is great support and flexible samples that make it easy to code. The SDK allows to use C#, which I have more experience with.

We realized that we needed help from someone who provides a media library that had already been tested for all kinds of problems. It wasn't easy to give up control, but we ultimately decided to use the Medialooks Video SDK. This allowed us to focus on the business aspects of our products and grow our business.

With just two developers, we were able to build a quality control system the way we needed to. Without your product we would have to do many things manually, and that would be expensive because of more people involved. It has made the team more productive and raised the quality of production.

I just love the way Medialooks works. It really helped so much with the whole development of the software.

I used to do a lot of hardware sales and was speaking to these television channels which wanted some kind of solutions to automate their workflow, and that was when we started developing our payout.

The business value was the fact that we’ve added the required functionalities in a timely fashion, thus helping us be more productive and increase our profits.

I think that there is no more distinction between radio and TV. Now you are a content creator. Either audio or video – it doesn't make any difference.

The integration the SDK provides is relatively straightforward and allows us to get a product to market quickly. You're going to save at least one man-year’s worth of development work compared to doing all this stuff on your own.

We had the opportunity to run integration tests with the SC550N1 model. It is a universal capture device capable of receiving SDI, HDMI, DVI, and S-Video feeds – we’ve never seen a device supporting so many input formats.

We are focused on user interface design, easy-to-use products; we think more about the feelings of the user and how they will use the product. We don’t have time to develop this kind of SDK.

The main advantage of Medialooks in live streaming was that we could use a single output to stream to different social media digital destinations: Facebook, YouTube and Periscope at the same time.

If it’s easier to train, if it’s easy to use, then that saves money, it saves time, and it gets better results.

At the time we tested other tools, I remember that. At the end, we decided to go with Medialooks because we saw that the SDK was strong, and it was very well-documented and very well-supported.

Video Transport just hasn't failed us yet. For a team moving live concert feeds between unpredictable venues and its Los Angeles studio, that's what matters most.

Sometimes it worked. Other times it would break into blocks or glitch mid-play. Latency wasn’t consistent, and artifacts were the biggest issue.

Video Transport allowed us to remotely manage and transmit streams, ensuring a smooth viewing experience for our audience. It streamlined our workflow and minimized setup time.

It's really great for delivering multiviews with low latency to the production teams. It is, probably, the lowest latency distribution method that we’ve found so far.

We've really enjoyed using your product and have found it really helpful for us in some very specific instances.

We have a physical studio in Breda. That studio is set up in a way that no one actually has to be there. Everyone is remote.

That’s when we reached out to you, Medialooks, to see about using Video Transport for the project. We already knew that VT holds up perfectly in controlled environments and decided to just go for it.

I was always known as the go-to person when you have to connect one place to another with video. Even pre-COVID we were connecting, let's say, three conference venues together in Europe.

For reliability, we usually prefer dedicated hardware solutions, but software solutions can be quicker to implement and in a pandemic you need to move quickly. In the latency testing we did, Video Transport was extremely stable and fast – almost half a second ahead of other solutions.

VT is a really good transportation product for this scenario, because we are looking for very high quality and very low latency.

It was flawless for us, it was great, it was so nice, easy. The quality was much better, latency was way lower.

We liked the flexibility of Video Transport. There are a lot of parameters to set up. You can set video encoder, bandwidth, latency. It is much more flexible than other solutions… What was really beneficial, I think, is the hardware decoding for web guests on the GPU.

This sport moves really fast and any latency issues would cause difficult situations on our live feed. I spoke to my colleague who worked with Medialooks Video Transport during the IBSF World Cup. The system proved itself on this production, so I was confident that we could use Video Transport during the EHL Final4.

Everybody said, it's awesome. It's great. It's a lifesaver. Additionally, it can help us save a significant amount of money by cutting travel expenses… Video Transport helped us save crucial business and meet the deadlines. We probably couldn't have done that without it.

Medialooks is incredible. Our technical producer has said a million times: I have no latency. It's amazing.

I would describe VT as an easy way to get very high-quality video with almost no latency. It's as simple as that. And for us latency is the main enemy.

That's where Medialooks comes into play – helping us share the outputs of the edit suites in real-time, with a very low-bandwidth and high-quality picture, and securely.

The picture quality is really, really good. The integration that works seamlessly with both NDI and SDI made it really easy to implement into our workflow… Basically, it's a satellite truck replacement – this is how we are using it.

It’s a way to send high quality video back and forth using resources that are already in place – without a huge cost of entry. I think you're different in that you require a lot less hardware infrastructure.

Medialooks VT allowed us to successfully connect the 3 control rooms and guaranteed 40 hours of live streaming on YouTube and Facebook. We initially were a bit concerned about the capacity of the signal transport, however, Medialooks VT has never lost a single frame, and its adaptive bitrate works magnificently.

VT functions as a streaming server. But the benefit is it's real time, it's as close to real time as I can get… And it's been phenomenal.

Supporting a remote event in this way would have been unreasonable in the not-too-distant past, requiring satellite or other expensive and complex technologies with higher latency, crew sizes, and cost. The simplicity of Video Transport allows more frequent utilization of remote production capabilities.

There will be some clients that will be requiring certain production workflows to happen in a work-from-home manner. Now that broadcasters and clients have seen that it can work this way and still put out a good product, they will look at it as a potential cost benefit as well.

I think a lot of people aren’t aware of what virtual production is. Once they understand the business side of it, they’re gonna say, okay, we can use this a lot more… I know I don’t need to have a whole four-person crew now. I can just send one person, one camera and use Video Transport to do things live.

We used the new web contribution link and never regretted our decision. The encoding quality was very good and the connection was stable. Also, the latency was very low. One feature was the ability to use one single SDI with 4 stereo pairs of mix-minus.

We have used Video Transport to aid the creation process across all of the shows we have delivered since operating under lockdown conditions.

After a lot of testing we felt like it was the right solution for us – the right tool to send and receive quality feeds across the world. During the past months it was reliable enough to let us deliver to our clients a broadcast-quality show with less setup time and without the need to use more expensive tools like backpacks.

We had two key requirements in this project: a low-latency browser application that could be accessed by non-technical users to send and receive audio/video streams, and a tool that was easy to integrate as a component into our system architecture in a short time with minimum overhead.

That’s where your solution worked out best for us; it gives us the ability to accomplish this in a simple, cost-effective way. And it works! The quality is very good, and, at the same time, the technology is very affordable.

When you look at it, you understand how it works. Every time you plug in a capture card, it immediately appears on the software. It’s very easy to use, and it is the most important thing in the world because in these type of events we need to be as quick, as smart, and as flexible as possible.

We’ve saved a lot of money and managed to produce more events than we could before. We couldn’t have done some of these events in the past because we couldn’t get enough people to go to them – they were just not available.

What’s really amazing about Video Transport is the ability to use multiple cameras in the field – this is what makes the difference… 2 or 4 cameras synchronised – that is really impressive.

Medialooks NDI video transport system couldn’t be simpler to set up and the responsiveness of the support team is first rate.

We’ve experienced reliable transmission over 8992 km, and it was faster than the alternatives. The product is very easy to use, keeps a stable connection over hours, and Medialooks provides great support. It is a real alternative to common encoders and it is the next level of NDI.

We are looking to add this option to our arsenal of tools to support small to medium sized productions. The low latency and NAT transversal adds many exciting ways to help clients. Transporting quality reliable video is a keystone in our business.

Direct Take combines simplicity with a powerful and reliable engine under the hood. It allows us to scale our digitization workflows and increase throughput without adding complexity – exactly what we need to support our growth.

What we were doing before was having to record it with a specialized codec and then transcode it in the cloud, which of course takes tons of time. Being able to provide our clients with a proxy that's available almost immediately, as well as a time-coded synced hi-res, is a priceless thing to be able to do in the cloud, especially across multiple studios.

It's an essential piece of our puzzle. We couldn’t function without it – it just works perfectly for what we do.