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The beauty of your system is the ability to transcode anything on the fly. Any file type we could throw at it, Medialooks already had the capability. Immediately upon integrating the SDK, we had a comprehensive list of file types and formats that we support.

Is all about spare time for product development… When you buy pasta, it's already prepared and dried and you just have to put it in boiling water. Your main job as a cook is to create a good sauce to go with the pasta, right? Well, I don't want to prepare the pasta itself. I just want to use it as an ingredient to prepare a nice dish.

We basically just calculated the amount of engineering time that it would take to build it ourselves and compared that with the license price, and the better option was just getting the license. It saved us a lot of time.