How cj Advertising Fixed Their Video Review Headaches

When cj Advertising moved to remote work, one of the biggest challenges wasn’t creative—it was logistical. For years, their team had reviewed commercials the old-school way: piling into an edit bay, watching cuts together, and hashing out changes in real time. But once everyone was working from home, that process broke down almost overnight.

“We tried using Vimeo for reviews,” says Tim Vincent, Video System Engineer at cj Advertising. “It worked—sort of—but it was slow. You’d upload, wait for feedback, then go back and forth for days. It created a bottleneck in the approval process, extending the delivery times to our clients.”

cj Advertising, a Nashville-based agency that creates commercials for personal injury law firms across the U.S., needed a faster, more collaborative way to get feedback from producers, editors, and account reps—without dragging out the process. They found the answer in Medialooks Video Transport.

With Medialooks, the team could stream live video directly from their editing systems to anyone who needed to see it—right in a web browser. No software to install, no complicated setup. Just high-quality, real-time video that everyone could watch and comment on together, as if they were back in the same room.

“We use NDI from the edit machines and push it to VT Publisher,” Tim explains. “Anyone who needs to can pull it up in their browser. We’ve had editors, producers, and account managers all reviewing a commercial at the same time—and giving feedback right away. It’s been a game-changer.”

Installation was simple. Their existing HP Z-series workstations handled the load easily, and getting the NDI tools up and running was quick. From there, it was just a matter of sharing a link.

According to Tim, the results were immediate: faster turnaround times, fewer rounds of revisions, and happier people on all sides of the process.

“It looks great, it’s easy to use, and it’s helped us work way more efficiently,” he says. “Everyone loves it.”

And it’s not just for reviews. cj Advertising has started using Medialooks for remote training, too—letting editors share their workflows live with others on the team. Looking ahead, they’re even considering bringing clients into live review sessions, giving them the same real-time experience.

For cj Advertising, what started as a workaround has become the new normal—and a better one.